Geoff is Executive Creative Director at TBWA \ Media Arts Lab, the bespoke agency for Apple. There he launched the much anticipated Apple TV+ subscription based service on November 1st. He also lead the global launch of the first ever AirPod Pro with the giant dancer campaign.
Previously Geoff was VP, Executive Creative Director at R/GA, Los Angeles. There he leveraged emerging technology, design and entertainment to build brands like Nike, Disney, PepsiCo, and Hollywood Foreign Press.
Geoff was Head of Creative at CAA Marketing where his award winning work on Jimmy Johns, and Anheuser-Busch, set new standards for branded content. Geoff has both worked for and founded some of the most creative agencies in the Industry. He’s won 2 Grand Prix Awards and 2 Cannes Advertiser of the Year honors for his work on the Global adidas ‘IMPOSSIBLE IS NOTHING’ Campaign and for the Global launch of Microsoft XBOX360 ‘Jump In’ campaign, featuring the lauded Halo 3 “Believe” campaign.
Geoff believes that with great Influence comes great responsibility and Co-Founded SATURDAY MORNING, a Nonprofit organization that leverages the power of creativity to help solve social injustice. The organization is supported by: P&G, and Spotify and public donation.
His thought leadership’s been covered by The New York Times, Campaign, Creativity, WIRED, and Fast Co to name a few.