Geoff Edwards is Managing Director, Creative @ GALE

A Business Agency that has received: Ad Age’s Business Transformation Agency of the Year, Adweek’s U.S. Media Agency of the Year, and Campaign US’ Advertising Agency of the Year.

Geoff has been instrumental in revamping a variety of clients for the modern era. His work on Got Milk, helped reverse a decades long sales decline to its first profit in 25 years. 

Geoff held top creative leadership positions at TBWA/Media Arts Lab, R/GA, CAA, TAG McCann and SPIKE/DDB-an agency he cofounded alongside filmmaker Spike Lee. 

At Media Arts Lab for Apple; he architected the launch of TV+, and oversaw music, pay, and card and AirPods Pro services. 

At TAG McCann, Geoff led creative on the Halo 3 “Believe” campaign which became the highest-grossing video game launch in history. And one of the most awarded campaigns in marketing history.

Geoff is one of the most awarded and respected creatives in the industry today, having received two Cannes Lions Grand Prix awards, two Emmy nominations, a D&AD Integrated Yellow Pencil, a Gold Effie, and “Best In Show” awards at The One Club for Creativity, ANDYs, ADC, LIAs, Clios, and Webbys. 

Geoff was named to the inaugural Ad Age’s Creativity 50, Adweek's Creative 100, Campaign US’ 40 over 40, and Adweek’s Creative All-Stars. He also served as the President of the 2026 D&AD Cultural Influence Jury, President of the 2024 Cannes Lions Entertainment Jury, President of the 2024 inaugural One Club Branded Entertainment Jury, and President of the 2022 Branded Entertainment Jury for the LIAs. In 2025, he was appointed to the Advertising Club of New York’s list of “Rockstars.” 

His thought leadership has been published in the New York Times, Forbes, Fast Company, Harvard Business Review, Hollywood Reporter, USA Today, Cannes Lions Daily, and more. In 2016, Geoff co-founded the non-profit SATURDAY MORNING to address injustice through creative storytelling.