For the launch of Apple AirPod Pro we replaced the keynote announcement with a cultural moment and placed giant dancers on the largest outdoor units in key markets around the world 1 week before launch. On the eve of the launch we placed AirPods in their ears and announced the product name.
Launched a 360 Initiative at the 66th Cannes Lions Festival called 'The Look' that shows viewers first hand what it’s like to experience bias.
Launched the company’s first ever all-original video subscription service, Apple TV+.
SATURDAY MORNING created an apparel line and ecommerce experience to save lives.
The NFL celebrated one century this year and we launched a campaign that celebrates veterans preparing rookies for the next 100 years.
SATURDAY MORNING partnered with Spotify to create BLACK HISTORY IS HAPPENING NOW a campaign to extend Black History Month from the shortest month of the year to the entire year.
When the planets align with a courageous client, great creative, Rupert Sanders, Stan Winston, and sh*t ton of money, you create the most awarded game campaign of all time and set sales records.
For the global launch of the adidas IMPOSSIBLE IS NOTHING campaign we told stories of how ‘Greatness’ can come from anywhere.
Our campaign showed that before these celebrities were household names, they were boys & girls.
We took the iconic blue Chiquita sticker created in 1944 and reimagined it as an Interactive campaign.
Here we told the story of Marcus Fenix and how on Independence Day his planet of Sera is attacked from underground by the Locust hordes.
The music 'Mad World' by Gary Jules went to #1 on the charts marking the 1st time a video game track ever reached that plateau.
For ‘American Dream’, wrote and created a documentary that told the story how many Jimmy John’s employees are connected by their desire to live the American dream. Created the 1st ever launch campaign for Jimmy John’s proving that ‘Freaky Fast’ delivery can save the day.
We reimagined a message-based communication system for AT&T mobile using animated characters and the power of storytelling.
LAUNCHED XBOX360’S global campaign featuring films and experiences that invite fans to remember how it was to play like kids.
Launched Logitech Music’s 1st consumer campaign titled ‘Power to The Music.’ Created the Logitech Gaming global design system.
Pharrell Williams commissioned us to create a music video for his summer release “Everyonenose.” We didn’t listen. Instead we created an interactive music experience.
Named, consulted and marketed the launch of Project SHIELD, the gaming portable for open platforms.
Worked with George Lucas and Lucas Films to promote the release of the film that Hollywood wouldn’t fund, Red Tails. We created a website that you can fly by using your keyboard keys to put fans in the seat of a P-51 Mustang. The planes that the Tuskegee Airmen flew.
For Ghost Recon Future Soldier we told the story of a Russian soldier that is haunted by nightmares that won't go away.
We worked with Patrick Daughters to created musical films that told the story of what made Zune unique, you.
ABDUCTIONARY is the first of its kind, time-based word game for the iPad. The game development, marketing and story were created entirely by DOJO. Your mission is to help the evil alien overlord learn English and take over the Earth. With aid of the Language Extracto 6000, letters are abducted from humans' heads to accomplish this mission. If you succeed human lives are saved. If you fail...oh well, there goes humanity!
We invited the city of San Francisco to engage in a real-life stage production of the video game Puppeteer.
BBQ, my dog Bruiser, and anyone and anything creative.